Some may find it excessive and annoying, but it is certainly one of the things that makes the UAE experience a unique one. It is a country that is trying to chart a new and distinct identity and, thanks to Dubai's sense of adventure and ambition, it has found a way to do that.
Not everyone agrees with the course the country is taking. Although spearheaded by the country's leaders, some among the local population feel disillusioned. They see change all around them and a massive influx of foreigners. To them it is nothing short of an invasion and they are the dispossessed.
Nevertheless, it is a transformation from within. Change has not been imposed by outsiders, but rather sought and indeed chased after by the country's rulers. A cynic might say that it is just a way for them to further enrich themselves. But there are easier and far less innovative ways to do that.
From Ports to Freezones
No, there has been a sincere determination to transform the country by the most important among its rulers--the late Sheikh Zayed, founding ruler of Abu Dhabi and the federation, the late Sheikh Rashid, prime instigator of Dubai's initial forays into trade and commerce, and the present ruler of Dubai, Sheikh Mohammed, the guiding force behind that emirate's breakaway development. (See rulers of the UAE.)
These leaders have had visions that they have pursued and have invested in with the nation's oil wealth. They have avoided squandering that wealth, and it is especially to the credit of Dubai's rulers that they could effectively plan for the day when those resources would begin to diminish.
Part of Dubai's success in charting new economic territory has to be attributed to a bit of luck. It naturally sought to build upon its historic position as a small regional trading hub--a runner of sorts of sometimes illicit merchandise between regional ports. Focussing on trade and commerce the iconic Dubai Trade Center was constructed as early as 1979. It at once became an early symbol of Dubai's ambitions.
The 1980's saw the commisioning of a second large shipping port in Dubai and the region's first freezone--essentially a zone within the country which allowed foreign investors and traders to function outside of local tax and other regulatory regimes. Dubai had stumbled upon a new business strategy that it would eventually expand to include a wide variety of industrial, commericial and intellectual fields.
A New Century
The ascendency of the superlative emerged from this. Jebel Ali port, in time, became part of a huge and highly profitable shipping and trade zone. Likewise the rapid success of Emirates Airlines suggested that the same could happen within the aviation sector. This led on to a realization of the potential of the tourism sector, while at the same time the retail sector had begun to experiment with concepts like the "shopping festival" and the "global village."
Success in one area led to a determination to repeat the process in other areas, with a continual ramping up of the product each step along the way. By the late 1990's the stage was set in Dubai for an era of superlatives.
Emirates Towers, one of which would be the tallest tower outside of Asia and North America, and the Burj Al Arab hotel, the tallest and arguably most luxurious hotel in the world, heralded the start of a new century. The runaway success of the concept of freehold that has emerged since, has added to the frenzy of development that is beginning to characterize the whole of the Arab Gulf region.
(The excessive use of ) the superlative, which got its start in Dubai, symbolizes the daring and self-confidence of the government, the builders, the disigners and all of those involved in these projects and ventures. It is a symbol to revel in not only for Dubai and the UAE, but for all of the oil rich Gulf states.
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A View from New York, In Dazzling Dubai, a Superlative Struggle for Rights
Technorati Tags: Dubai freezones, Jebel Ali Port, superlative, Sheikh Zayed, Sheikh Rashid, Sheikh Mohammed
For English Study:
the Superlative (Intermediate Level)
the Superlative (Pre-Intermediate Level)